Studies show that innovation will lead the way out of the economic crisis. With Innovix, Flanders DC aims at improving the innovation management capabilities of the Flemish entrepreneurs, using an instructive online game. The innovix simulation game was developed together with prof. Dr. Marc Buelens of Vlerick Business School. It portrays the virtual company “Woestyn Inc.”, based on a real life business situation. The player gets to impersonate Dominique Woestyn of Woestyn Inc.