Innovation Games® for Customer Understanding: Co-Create With Your Customers
Facilitation is one of the most important skills for leaders. Facilitation is the "process" skill to guide (large) groups of people towards a common goal. As such, facilitation is crucial in meetings, brainstorm sessions, planning sessions, and training.
In order to have good sessions/meetings, a skilled facilitator knows how to balance the energy to keep members involved and focussed, to create real leadership opportunities in the organization. The more you know about how to shape and run a good learning and planning process, the more your organisation will feel empowered and engaged about their own ideas and participation, stay involved, take on responsibility and ownership, and the better your meetings will be.
Today everybody is screaming about usability, user centric design, design thinking and a lot more of those fancy words to say the same thing: “We need to put people in the center of our business/product”.
As such, Innovation Games® is a tool that will help you along with huge strides towards creating applications, products and/or services with a user-centered design. They support the decision making process, create more engaging meetings and help set product/service direction.
Innovation Games® are a fun, serious way to help you get answers to the following questions:
- What do my customers or team really want?
- How can I gain market insight without sending out boring inquiries?
- How can I get customer engagement even before my product/service is available?
- How can I go from “Oh Shit!” to “Oh Wow!” in 30 minutes?
(see The ROI of Innovation Games® in case you need to convince your manager)
Give us two days and we’ll teach you how Innovation Games uncover deeper and more accurate customer insights, create a faster decision making process and make use of the creativity of everyone involved.
Based on Luke Hohmann’s book, Innovation Games: Creating Breakthrough Products Through Collaborative Play, and our qualified instructors’ years of real-world experience, this two-day interactive workshop teaches you how to create your own successful workshops.
The Innovation Games® Masterclass Structure
The two-day certification workshop is built on the “learning by doing” model of education, relying on real-world case studies and in-class practice and discussion.
The training focuses on 4 main components:
- facilitation and observation
- designing a meeting or workshop
- producing large scale events with multiple facilitators
- modifying existing techniques to meet your needs using the Collaborative Game Design Canvas™
Our two-day Innovation Games Masterclass earns participants 120 Experience credits in the Certified Collaboration Architect program—equivalent to an Orange Belt. For more details on the program click here.
Also participating (6)Alexis Sheppard